Do

• Answer the main question in the very first sentence.
• Use question-style headings ("How much down payment do I need?").
• Write from real experience — be specific and accurate.
• One clear topic per post, covered thoroughly.
• Add a hero photo and let AI fill the tags.

Don't

• Don't pump out lots of thin or near-duplicate posts — quality beats quantity.
• Don't keyword-stuff or repeat the same phrase unnaturally.
• Don't state exact rates or numbers as fixed — say "varies / subject to change."
• Don't target the same keyword in two posts — they'll compete; link related posts together instead.